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WPMRR WordPress Podcast


Nov 17, 2020

In today’s episode, Joe sits down with Bradley Denham, founder and CEO of Record Edit Podcast - a turn-key podcast production service, from multimedia editing to multi-platform distribution.

 

Joe and Bradley talk about the behind-the-scenes of audio engineering, getting podcast sponsorships and higher audience engagement, quick tips on starting your own podcast, and finding balance in work and life. 

 

Listen in to learn how business owners can start their own podcast!

 

Episode Resources

 

What to Listen For: 

  • 00:00 Intro
  • 02:00 Let's welcome Bradly Denham of RecordEditPodcast.com
  • 03:16 Audio engineering: listening to your own voice
  • 05:12 How it all started
  • 08:00 Treat each show with respect, be professional
  • 08:57 The difference between an influencer show and a business show
  • 15:05 How do shows get sponsorships?
  • 18:43 How does podcast analytics work?
  • 20:42 Number of downloads versus actual listeners
  • 21:29 A different Customer Acquisition Costs (CAC) approach
  • 24:17 Why you need to connect with higher level execs to get better ROI
  • 25:14 Multi-channel podcasts cater to different content medium preference
  • 29:28 Short videos on social media has higher engagement
  • 31:45 Adding SEO elements in podcast web pages
  • 35:45 With $1000, what podcasting equipment to invest in?
  • 42:19 From an individual contributor to growing a company
  • 46:35 Seeking advice from people who has done it
  • 48:45 Can you find balance between work and life?
  • 53:41 Visit RecordEditPodcast.com and schedule a strategy session