E181 - Making it as an Influencer (Shane Barker, shanebarker.com)

Jan 18, 2022

In today’s episode, we get to listen again to Joe and Shane Barker's conversation. They talk about why real-time engagement matters more than fake following, how influencers shouldn’t rely on just one platform, and staying visible online through relevant and relatable content.    

Shane is a top digital marketing consultant, keynote speaker, and influencer. He has helped businesses accelerate their growth with customized digital marketing consultation and services. Having won many accolades, he has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

Episode Resources:

• Shane Barker’s Website, LinkedIn, Twitter, and Instagram
• Visit the WPMRR Community

What to Listen For:

• 00:00 Intro
• 00:50 Welcome to the pod, Shane!
• 02:11 Teaching a course in UCLA
• 04:46 How would you define an influencer?
• 07:20 Fake followers versus real engagement     
• 15:21 Drive social media traffic to your website
• 20:03 When your social media account gets shut down
• 22:21 Think where your audience is at
• 29:14 Presenting yourself on social media without bragging
• 36:55 The pressure of having a lot of visibility online
• 43:11 Find Shane online