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WPMRR WordPress Podcast

Nov 16, 2021

In today’s episode, we get to listen again to Joe and Joost’s conversation around SEO and WordPress. They discuss the story behind Yoast, getting involved in the WordPress community, leveraging SEO for content and marketing, and pushing WordPress into tremendous growth.

Joost is the founder of Yoast, where he's currently the Chief Product Officer. He founded the company in 2010, after working in several different companies as a digital marketing consultant. The Yoast SEO plugin, which started as a hobby, became the main product.  

Episode Resources:

What to Listen For:

  • 00:00 Intro
  • 00:56 Where Yoast got its name
  • 03:48 It all started with SEO consulting
  • 06:54 Growth over the last 7 years
  • 09:50 Redesigning
  • 11:14 The community is the strongest aspect of WordPress
  • 16:34 WordPress’ market share in the web
  • 22:44 vs
  • 28:24 How smaller companies can push WordPress forward
  • 32:28 Find Joost online