E172 - Eclipsing 33% of the Web (Joost de Valk, Yoast and WordPress)

Nov 16, 2021

In today’s episode, we get to listen again to Joe and Joost’s conversation around SEO and WordPress. They discuss the story behind Yoast, getting involved in the WordPress community, leveraging SEO for content and marketing, and pushing WordPress into tremendous growth.

Joost is the founder of Yoast, where he's currently the Chief Product Officer. He founded the company in 2010, after working in several different companies as a digital marketing consultant. The Yoast SEO plugin, which started as a hobby, became the main product.  

Episode Resources:

• Joost de Valk is on Twitter
• Yoast
• Leave an Apple podcast review or binge-watch past episodes
• Visit the WPMRR Community

What to Listen For:

• 00:00 Intro
• 00:56 Where Yoast got its name
• 03:48 It all started with SEO consulting
• 06:54 Growth over the last 7 years
• 09:50 Redesigning WordPress.org
• 11:14 The community is the strongest aspect of WordPress
• 16:34 WordPress’ market share in the web
• 22:44 WordPress.com vs WordPress.org
• 28:24 How smaller companies can push WordPress forward
• 32:28 Find Joost online