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WPMRR WordPress Podcast

Aug 3, 2021

In today’s episode, Joe talks to Rene Morozowich, a freelancer in the WordPress space who works with small and medium sized business and individual projects in building and managing service-based websites. She’s a Business Intelligence (BI) and SQL developer, a programmer, and an instructor at a community college who teaches credit and non-credit classes.


Rene shares her freelancing journey, from building a website from scratch, overhauling and managing existing websites, to offering client marketing services and how not to overwhelm your leads with your marketing campaign. 


Episode Resources:


What to Listen For:

  • 00:00 Intro
  • 03:21 Welcome to the pod, Rene!
  • 04:26 The 24-hour WordFest 2021
  • 06:19 Regrouping care plan for clients 
  • 09:08 No immediate plans to develop an agency
  • 11:29 Freelancing started with one client
  • 15:17 Having good clients but not a good fit long-term
  • 21:14 An expensive learning curve
  • 24:24 Creating proposals with varying packages depending on client needs
  • 30:07 Stop paying to market cold leads
  • 35:53 Don’t overwhelm potential clients with your email campaign
  • 40:15 Why people get hesitant in doing campaign automations
  • 44:22 Creating campaign headlines needs practice and some testing
  • 47:13 Best practices to trim down cold leads
  • 51:54 When people sign up for something, they expect something
  • 53:45 Find Rene online