E144 - Scaling to $350,000 MRR Through Managing Expectations and Trust (Pippin Williamson, Sandhills Development)

Apr 27, 2021

In today’s episode, Joe talks to Pippin Williamson, the Managing Director at Sandhills Development, LLC - the home to several WP plugins such as AffiliateWP, Easy Digital Downloads, and WP Simple Pay. He's also the man behind Sandhills Brewing, a microbrewery that focuses on oak-aged and oak-fermented beers. 

 

Pippin retells his day-to-day hustle in running two companies in entirely different industries, running his microbrewery and leading a team of web engineers. He also talks about success in affiliate marketing, implementing processes, and hiring skilled people that need less supervision. 

 

Episode Resources:

• Sandhills Brewing
• Sandhills Development
• AffiliateWP 
• Payout Service
• Easy Digital Downloads
• WP Simple Pay
• Sugar Calendar
• Leave an Apple podcast review or binge-watch past episodes
• Send questions to [e-mail] for the next Q&A pod
• Visit the WPMRR website

 

What to Listen For:

• 00:00 Intro
• 02:40 Welcome to the pod, Pippin!
• 03:17 Have you heard about Sandhills Brewing?
• 06:09 Why build a brewing company?
• 11:27 Time management while running two companies
• 18:14 Role change and working as a CEO
• 23:00 Delegating jobs and handing off tasks
• 27:32 The importance of implementing processes
• 31:20 Latest developments at Sandhills
• 34:07 Any new big features for affiliate marketers?
• 35:37 How does the Payouts Service work?
• 40:37 Ensuring that you’ll have a successful affiliate program
• 44:25 The billing structure has to make sense for the customers
• 47:50 Find Pippin online!