E110 - 12 Customer acquisition strategies that drive smart growth (part 1)

Sep 1, 2020

If you want to grow your business - start with the right customer acquisition strategies. 

 

Today on the WPMRR podcast, Joe and Christie discuss what growth actually means, tips to bring in more customers, and the creative side of marketing.

 

Listen in to learn how to land new customers! 

 

Episode Resources:

 

• Binge on past episodes you missed or leave a review
• Send your questions to [e-mail]
• Check out Managed WooCommerce at Nexcess
• Watch out for the WPMRR Virtual Summit
• See what’s new at WPBuffs

 

What you’ll learn:

 

• [00:00:33] What's new with Christie?
• [00:03:45] What's up with Joe?
• [00:10:18] The beginner and intermediate phases of growing businesses.
• [00:11:34] Gaining momentum won't make business growth any easier for companies.
• [00:13:38] What we will talk about today.
• [00:14:35] Set a goal: Why do you want to grow?
• [00:15:57] The 1000 True Fans technique 
• [00:18:02] Is growth really the primary indicator of success?
• [00:23:24] 1. First customers: the people who you know
• [00:25:14] 2. Referrals: existing customers can give you new customers
• [00:25:34] 3. Organic: Social and SEO
• [00:27:33] 4. Events: In-person or virtual 
• [00:28:02] 5. Paid traffic: pay per click is faster and more targeted
• [00:30:03] 6. Affiliate program: give bonus to people who sends new customers to your site 
• [00:31:41] 7. Syndicate to existing marketplaces 
• [00:32:54] 8. Community promotion: putting your product on an existing community
• [00:34:12] 9. Influence marketing: influencer on social media
• [00:34:58] 10. Podcasting: longterm, conversational
• [00:36:08] 11. Press releases: publish as blog, add a media kit 
• [00:40:17] 12. The Guerrilla Marketing: creative, outside of the box, unique marketing strategies 
• [00:42:45] Your own digital marketing toolbox.